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Defining Your Market

Focus on your Market

Satisfy your reader. Build your information focusing on your market (reader); how they learn, not just what you have to say.

Before you start, ask yourself these questions:

1.	Which of the following is my book going to do for my readers?
	• Provide information. • Solve a problem. • Give detailed information for how to do something.
	(The ebooks we choose to publish do all of the above.)

2.	What style will I write my book in?
	• Humorous • Instructional • Story telling

3.	What is the problem readers have that you will solve? (the benefit they get from reading your book)

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