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Your Writing Format

Use a Writing Structure

We strongly suggest the following structure as a way to effectively deliver your information readers need.

1.	Benefit rich title. Take the benefit you decided on in question 3 of "Defining Your Market" above and make that your title. This will tell people right away what your book is about and what it will do for them, enticing them to read your book.

2.	Focus on the reader. Write an introductory paragraph that describes what the problem is the reader has, what will happen if they don't solve that problem, and the solution they want is important.

3.	Remind. As you write, remind the reader of their anxiety, and that all they need to do is read on.

4.	Build trust. Establish a relationship with your reader, and be honest. Step by step tell them what, how and when to do the things they need to do, and when NOT to do them. Give details and supply essential information. Providing "tips" can help readers take their problem solving to a new level, or at least make them feel like they are.

5.	Remind of the reward. In your conclusion, remind the reader of what happens when they follow your directions, and what will happen if they don't. Go through the lessons they learned and what they got from it. Congratulate them on reaching the end.

6.	Provide resources. Give your readers resources for solving similar problems. Become the expert in the subject you chose to write about. When your book is published with us we add other books and/or products to your list of resources so readers can continue being satisfied.

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